Monthly Archives

October 2018

Global Franchise: 5 Minutes With Jason Kealey

By | Meet the Team, News

Global Franchise Header

We are so pleased to be featured in this month’s edition of Global Franchise. The article featured 5 Minutes with Jason Kealey. In the article, Jason discusses what he likes about franchising, his biggest challenges and how he unwinds. Here is an excerpt:

What affords you most satisfaction about your work?

I am passionate about making franchise operations the best that they can be. I think this is the best model in the world and there’s so much potential. I also love the people in franchising – this is a space that is all about relationships, and I am happy to have so many long-time friends in the community.

What aspect of your work offers the greatest challenges?

I think the most challenging portion of our work is that improving unit-level economics is such a diverse and multi-faceted challenge. There are endless paths our software could pursue and determining the most impactful paths we should address is a great challenge.

Read the whole article here.

Franchise Marketing Coach Dos and Donts

By | Franchise Coaching, Marketing

dos and donts franchise marketing coachMarketing coaching can be one of the hardest parts of franchising.

Why?

Getting leads, and customers in the door, is truly a matter of life and death for franchisees.

And while there are some things in Marketing that ARE black and white, there are others that are more shades of grey than anything else.

So – lets delve into the world of Franchise Marketing for coaches – we will look at what is black and white, and what is in that messy grey space in between.

Dos

Understand Differences

One of the difficult truths in Franchise Marketing is that… things that work in some communities do not work in others.

It’s frustrating, but true.

Ask any pro marketer, who has accounts running across different areas.

While something like food safety rules is universal  – Pay Per Click spend is higher in larger centers where there is more competition. In other areas, people rely strictly on word-of-mouth. In still others, trust of strangers is very low, so events are not as strong.

What makes it extra-tough, is that sometimes franchisees will say something that stretches them outside of their safety zones does not work.

So – you actually do want to dig deep and understand the differences.

AND – you want to have a Marketing Plan that embraces these differences by having one that diversifys the franchisees options.

Focus on Numbers

There are not many people that got into franchising because they LOVE numbers, or at least I have never met one.

Most franchisors are now embracing SMART goals when it comes to Marketing. It is a great start.

But, focusing on numbers does only come in the planning phase, it is measuring results.

We have seen this as one of the top Marketing failures in our clients. Measuring what works, and what does not, is a great indicator to send back to the Marketing team. Remember, Marketing is changing quickly, and there is no way to react if the activity is not being measured.

Embrace Community

While connecting to the community is something we often teach in training, it is one of the first things that fall to the side when things get busy.

A business, any business, is about relationships. And – that competitive advantage can be achieved by being yourself out in the community. The brand of “you” is more powerful than any bid on an online ad.

So – it is great to have a “connect with the community” side of your audits when it comes to Marketing. These humble activities can make a big difference.

Donts

 

Take Things at Face Value

The book Getting to Yes discusses the idea of having a “Position” and then an “Interest”. According to a Harvard blog on this subject:

We tend to begin our negotiation by stating our positions. A homeowner might say to a developer, for instance, “I won’t allow you to develop this property.” When we stake out firm positions, we set ourselves up for impasse. In our goal of getting to yes, we need to draw out the interests underlying our counterpart’s positions by asking questions, such as, “Why is this property important to you?” By identifying what interests are motivating the other party, and sharing your own interests, you can open up opportunities to explore tradeoffs across issues and increase your odds of getting to yes.

In a nutshell, the franchisees may come to you with a problem – which is a position. For example, a problem of not enough leads could mean a few things:

  • Not closing enough leads.
  • Qualifying too aggressively, leaving good leads on the table.
  • Not enough referrals and upsells from current clients.

As a coach, you are not denying the reality of the problem, but you are digging deeper into the true source, rather than just solving the “Position”.

Ignore Creativity

When you are on-site with a franchisee, with your checklist, it is easy to get into the mindset of “different is bad”.

And, we do all have brand standards for a reason.

But, the best leaders will put the majority of their focus on the here and now, they do also look at what is next. Listening and learning about a new idea or innovation may not be something you can do today, but it could be rolled into plans for the future.

There is a sweet spot there.

It is not chaotically moving from idea to idea, anhialating the brand.

It is listening and looping in the ideas.

Conclusion

Like everything in Franchising, Marketing Coaching is a balancing act. Getting the balance right can make a transformative difference to your franchisees. The Marketing world comprises black, white, the grey in between along with all of the other colors.



Request a Demo

Would you like to receive a demo of FranchiseBlast? We'd be happy to give you a personalized tour based on your needs.

Sign-up for our newsletter

Interested in receiving franchise news and tips & tricks? Sign-up for our newsletter.

 

3 Franchise Coach Superheroes… and How to Overcome their Related Weaknesses

By | Franchise Coaching

Franchise coach superheroes cannot fly without an airplane (and some can be found there very often), and they won’t be found wearing capes or spandex (other than on Halloween). But every franchise coach needs to have superpowers to help their franchisees and to drive performance. Here are 3 Franchise Coach Superpowers and how you can overcome their related weaknesses.

1. Captain Intuition

This coach is very intuitive, and has a natural sense about what the franchisees need. Almost always coming from a sales or service background, he has a high EQ, and is typically very popular among franchisees.

Related Weakness: Captain Intuition may be so good spontaneously or “on the spot”, that he may lack discipline in the planning department. Providing this coach with planning tools with intuitive workflows is a must.

2. Cat-Tastrophe

This super-hero is the lady to go to when a franchisee is in trouble. She is always cool under pressure, and knows exactly what to say to have her franchisees go from chaos to confidence. Highly resourceful, this coach uses all tools at her disposal to get franchisees where they need to go , whether it be head office resources… and beyond.

Related Weakness: The “dark side” of resourcefulness is a coach who may struggle to follow procedures. Arming her with powerful audit tools can ensure she stays consistent with the brand.

3. Doctor Do-Right

This coach is the “go to” person when it comes to procedure and important details on legislative concerns such as food safety or compliance with other state or provincial standards. His secret weapon is his electronic checklist, and he has a sharp eye for detail – solving problems before they start.

Related Weakness: Rule-following, when taken to its extreme becomes rigidity. This coach may be challenged to “think outside the box”. Getting this coach inspired by best practices of others, or better yet, baking them into project management tools can be a great way to help.

The Coach Dream Team

Do you recognize any of these heroes? The good news about working as a team, is that everyone can balance out each others strengths, and related weaknesses.



Request a Demo

Would you like to receive a demo of FranchiseBlast? We'd be happy to give you a personalized tour based on your needs.

Sign-up for our newsletter

Interested in receiving franchise news and tips & tricks? Sign-up for our newsletter.

 

Recipe (Formerly CARA Operations) Locks in Restaurant Leadership with Technology

By | News, Press Release, Restaurants

For Immediate Release: BusinessWire

Quality is king in 2018 and Recipe Unlimited (formerly CARA Operations) continues to make meaningful investments in technology to strengthen its top spot in the Canadian marketplace. While Recipe’s brands such as Swiss Chalet and Harvey’s are leading the Canadian restaurant scene, to maintain that competitive edge technology is key.

FranchiseBlast’s Brand Consistency solution was selected by Recipe to help them reinforce their #1 position as Canada’s largest full-service restaurant company. Recipe both franchises and operates restaurant brands including Harvey’s, Swiss Chalet, Kelsey’s, East Side Mario’s, Montana’s, Milestones, Prime Pubs, Casey’s, Bier Markt, and Landing restaurants.

The Gatineau-based technology firm helps franchisors create consistent operations on their audits, where a coach runs a high-tech checklist of compliance items such as food safety, quality, service and more. It offers immediate, actionable insights for both franchisors and franchisees, and even creates leaderboards so brands can celebrate their operational superstars.

“I see a quiet but meaningful revolution taking place in the restaurant industry.” says Jason Kealey, President of FranchiseBlast. “Good is no longer sufficient. Operational excellence is key to winning and retaining today’s customer; even leading restaurant brands are looking for that competitive edge with brand consistency – that is what our software is all about.”

The versatility of FranchiseBlast’s solution has helped it find success in the restaurant industry. Working with Canada’s iconic restaurant brand aggregator strengthens their position globally.

“Franchising is undergoing a major transformation right now,” said Kealey. “Franchisors are focusing on unit-level economics, both top and bottom line, to help units grow.”

About FranchiseBlast

Since 2007 FranchiseBlast has helped franchises in their quest for operational excellence. Integrating best practices from some of the world’s best-known brands, FranchiseBlast combines elegant usability with turn-key quickstart programs. FranchiseBlast’s clients include brand aggregators such as Focus Brands and individual franchise brands such as Pita Pit and Tropical Smoothie Café among many others.

Contact:

Stefania Sigurdson Forbes
Sr. Marketing Director
FranchiseBlast
877-567-5282 x709
ssigurdsonforbes@franchiseblast.com

See BusinessWire Submission