Business culture exists in every company, whether it’s managed effectively by the leadership team, or is the result of neglect.
A positive culture significantly impacts business productivity and profitability by enhancing team commitment to the goals of the enterprise. Conversely, a negative culture disrupts the ‘team spirit” and significantly reduces cooperation among team members, increases turnover, and reduces productivity.
In many ways, franchise organizations are even more dependent upon a positive culture than other business models. Franchisees are independent business owners, typically with entrepreneurial spirit, and less inclined to follow instructions than typical employees and managers. Many franchisors are looking for alternatives to the cop perception of franchisors, and want to make compliance a part of the culture.
To help franchisors in our community, Franchise Business Review, an independent market research firm that has partnered with over 1,100 top-performing franchisors, has created a guide, that will help you:
- Learn about what culture means in the franchise context
- Several real-life examples of culture programs in action of top franchisors
- 12 steps on how to build a positive franchise culture
Why Culture Matters in Franchise Systems
- Increased engagement
- Increased performance
- Compliance is more likely
- Creates consistent behaviors across the organization (because they WANT to)
Despite its critical importance to organizations, culture is frequently overlooked by leadership, and the result is an organization that lacks clarity and purpose. Leadership is responsible for the creation and maintenance of a positive culture that creates alignment of team behavior and company values, as well as aligns individual employee goals with those of the enterprise.
The best leaders personify their vision, mission, and passion. Only through authentic values and principles can you provide clear organizational expectations that drive norms and motivate employees at all levels.
6 Elements of “Leader” Driven Culture
- Vision – a leader’s basic job.
- Mission – innovative and inspirational.
- Relationship – lead by example.
- Employees – must align team goals and objectives with company values and mission.
- Accessibility – continually connect and share knowledge with the team.
- Business Acumen – strong skills for today’s business environment.
Ready to Make Positive Culture a Priority?
In many ways, franchising IS culture. The same attitude, the same behavior, the same tools, even the same words used in each franchise location, impart the culture of the brand. Each location may have some flexibility in how they deliver service, but they can’t be so far from the standard to undermine the underlying franchise brand “culture” as perceived by their customers.
This eBook will examine the three foundational components of a positive culture—and provide practical advice for franchise leadership teams for creating and maintaining a culture that leads to greater productivity and profitability.
Capture franchisees’ feedback on your culture and franchise community with Franchise Business Review’s Franchisee Satisfaction Surveys, and measure and improve employee engagement and franchise culture at the corporate and/or franchisee level with Employee Satisfaction Surveys.
About the Author: Michelle Rowan
Michelle is the president of FBR, vice chair of the International Franchise Association Women’s Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.