Rapidly Growing Franchisor Will Focus on Openings, Planning and Performance with FranchiseBlast
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If you start strong, you stay strong, according to franchise experts. That is why Duck Donuts, one of the nation’s fastest-growing donut franchises known for serving “Warm, Delicious and Made to Order!” donuts, has increased their investment in FranchiseBlast technology, to include Store Openings, Business Planning and Performance tools.
Having just four stores as recently as 2012, Duck Donuts has experienced growth that many franchisors would dream of with more than 240 units sold by 2020.
“As we continue to rapidly grow, it is a priority for us to ensure we have the right processes and tools available to our franchisees,” explains Sophia Zulli, VP of Operations at Duck Donuts. “These tools will help the franchisees open strong, since solid performance on the opening is a fantastic predictor of healthy financial performance in the future.”
Duck Donuts is known for its delicious, made-to-order donuts which include traditional favorites such as chocolate, and more unique, such as those including bacon. Their donuts are on “best of” lists in many cities across the US.
“By expanding their toolkit beyond brand consistency, Duck Donuts is signalling to their franchisees that they are committed to improving unit-level economics.” explains Jason Kealey, President and Co-Founder of FranchiseBlast.
“Having timely access to franchisee performance benchmarks will help their coaches quickly propagate lessons learned from top performers to the rest of the system.”
FranchiseBlast is experimenting with Artificial Intelligence with some of its customers, providing actionable insights on what levers drive strong performance, for example.
“We’ve worked with FranchiseBlast since 2019 on our brand consistency and it has been a great partnership,” explains Zulli. “Now we are excited to bring it to the next level with Store Openings, Coaching and Performance Insights.”
Duck Donuts will upgrade the technology in early 2020.
FranchiseBlast’s Scorecards, Business Planning and Franchisee Field Audit Apps empower franchisors to achieve brand consistency across locations. The apps can be used by the franchise business coaches during their field visits or directly by franchisees themselves via self-assessments. Their user-friendly apps are used by over 100 brands including Focus Brands, Liberty Tax Service and Pita Pit.
About Duck Donuts:
Duck Donuts was founded in 2006 by Russ DiGilio in Duck, North Carolina. His intention? To solve a family vacation problem: “Our family wanted a place to buy warm, delicious, made-to-order donuts, and when we couldn’t find one, we decided to start our own.”
By 2011, Duck Donuts had expanded to four Outer Banks locations and the donut business was so successful that DiGilio was continuously approached about franchise opportunities by fans who begged for a Duck Donuts in their community. The first franchise opened in Williamsburg, Virginia, in 2013, and there are now 89 open franchise locations and more than 145 additional contracts in 26 states and four countries.
For more information, contact Stefania Forbes at firstname.lastname@example.org OR 877-567-5282 x709.