Franchising is one of the most exciting communities in the world. There is no other place where there is so much entrepreneurship, creativity, and people who care about making a positive impact on their communities. But, that excitement can fall short when it comes to the every-day business of metrics and measurement.
When you have an organization full of people who are passionate about soft skills such as helping others grow, teaching, inspiring and creating positive change, it is tough to turn around and make them do something as mundane as staring at the numbers. But, seasoned veterans of the industry know how important it is to “know your numbers”, and getting to know them may be easier than you think.
1. Everyone Is Not on the Same Page
In a distributed organization like a franchise, people get in the habit about talking about the same things in different ways. It is tough to get training, marketing, field operations and even your multi-unit owners on the same page when all of them think differently. It is important to be “one franchise” rather than dozens or hundreds of small, local businesses. Having a single goal, reflected in a franchise scorecard, is a positive way to build consensus in the organization.
2. Franchisees and Team Members are Getting Disengaged
People like to have a sense of meaning in their workdays. If goals are misaligned, people can be told one thing by their manager, but hear something else from home office. This creates a “no win” situation for the person on the front lines, where they don’t know what winning or losing is. Having a scorecard, and everyone aligned with it helps people understand how they can best contribute.
3. Excel and Google Sheets Rule You (Rather than You Ruling Them)
In a lot of franchise organizations, there is a ton of intelligence that sits on the hard drives of individual computers. Have you ever had turnover, and had to frantically break into a computer to find a key tracking spreadsheet? How about phoning and texting former employees, trying to get access to that Google Sheet? Excel leads to silos and while these tools are getting more collaborative with Google Sheets the knowledge is often in many different places and difficult to reconcile. Having a scorecard means that the information is all in one place, and the right people have the right access.
4. Goal Planning Happens in Silos
A simple, clear, visual aid, when implemented correctly, can do the following:
- Gives franchisees and team members clear goals to keep in mind while working on projects.
- Helps franchisees and employees understand the strategic pieces that need work.
- Enables franchisees and other stakeholders to see how objectives affect one another.
5. Complaints about Communication and Transparency
As the saying goes “the biggest error in communication is the assumption that it has taken place.” There is often a swinging pendulum in franchising when it comes to this important topic. When the franchisor communicates too little, there can be complaints of lack of transparency, even when the source of lack of communication is because the franchisor is too busy providing value for the franchisees! When there is too much communication, franchisees can become “numb” to it, and stop opening e-mails. Having a franchise scorecard helps you set goals once, and then people can review them in their own time at the rhythm that is right for them.
Ready to Create Positive Change with a Franchise Scorecard?
While change can be scary, it can also be invigorating to see how it can get everyone focused on the right things for your business. Having software for help you with your scorecards can be a great help. While we are clearly biased, we think that if you are in franchising, our franchise scorecard tool is the best – and hopefully the 13,000 locations that currently work with us will agree. Reach out to us to learn more.