Category

Events

IFA’s MOD Conference 2020

By | Events
MOD Conference

IFA is holding its Marketing, Operations, and Development Conference which is what you need to know about the future of franchise marketing, operations & development — all in one week! It is happening next week on October 6th-9th. Register Now.



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7 Ways that Franchise Operations Have Changed in 2020

By | Events
Operations Change

Date: October 20
Time: 2:00 PM EDT
Register Now

Who could have planned for this year? 2020 has brought forward so many challenges for franchise operators. On a practical level, it has impacted everyday lives from opening procedures to new ways to communicate. In this interactive, action-packed webinar, you will learn about what other franchisors are doing in 2020, and get ideas about what you can change to move your brand forward. We explore these in this exciting presentation featuring Stefania Sigurdson Forbes and Mark Bowen.

Register Now



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How Pivoting Your Franchise Operations will Create Success

By | COVID-19, Events
Pivoting Franchise Operations

Date: Thursday, June 18 at 3:00 PM ET
Guest: Rachel Shemuel, Field Trainer, Panago Pizza
Link: Register Now

Succeeding in this new environment is possible, but it requires a different approach. Everyone needs to shift their mindset, and pivot operations. There are several dynamic examples across the franchising community, and now is the time for us to come together and learn from each other.

  • Franchisors are pivoting to act more as coaches, instead of cops and increasing the number of touchpoints with franchisees.
  • Franchisees are leveraging procedures and tools to make sure to keep everyone safe.

Join Rachel Shemuel, Field Trainer at Panago Pizza, Dean Hatzitheodosiou, Sr. Director of Business Development at FranchiseBlast and other special guests to learn about how to use data effectively to navigate the new environment, and how communication is your best ally.

We also explore Virtual Visits and how this can be leveraged in an era of travel restrictions or the potential of second or third waves of the pandemic.

This will be a laid-back, video webinar with an opportunity for questions at the end. Register now.



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Webinar: Franchising Toolkit to Win

By | COVID-19, Events

Date: Friday, May 8th, 2020 at 11:00 AM.
Registration: Get Your Seat Now

Join host Sally Facinelli, CFE, and other franchise experts to discuss the toolkit needed for businesses to re-engage their franchisees, employees, and customers.

Topics include:

  • Brand image and messaging
  • Marketing toolkit
  • PR and how to support franchisees in their local market
  • Loyalty programs: keeping loyal customers loyal
  • Plan for your franchisee come back objectives

Confirmed Speakers:

  • HotDish Advertising – Dawn Kane
  • 919 Marketing – Graham Chapman, CFE
  • Fishman PR – Sherri Fishman, CFE
  • POLN8 – Tom Epstein, CFE
  • FranchiseBlast – Jason Kealey, CFE

Register for the webinar here



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Webinar: How FranchiseBlast Can Help in Changing Times

By | COVID-19, Events
franchiseblast help

Date: Tuesday, March 31st at 2:00 PM
Free Registration Link: Access Webinar

In this webinar, you will learn how to:

  • Still comply with Food Safety legislation with drive-through or take-out only.
  • Roll-out new operational procedures related to COVID-19
  • Provide support on a remote-basis.
  • Enable franchisees to enhance cleaning procedures.
  • Do audits without using air travel.

Register here to grab your seat.



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CFA Roundtables: 12 Surprising Things You can Do on Your Next Franchisee Visit

By | Events
Canadian Franchise Association
Event: Canadian Franchise Association (CFA)
Dates: April 4 – 6, 2020
Location: Montreal, QC
A visit from an Franchise Business Consultant (FBC) can stir up a lot for a franchisees. Some can see the FBC as a checklist-wielding intruder, while others may see it as a major disruption, like the Kool-Aid man bursting into the side of their operations when they are trying to get stuff done. While using your checklist is needed, why not provide them with some surprise value during the franchisee visit? Check out the tips below to learn more. In this session, you will learn: 
  • How to encourage excellence by judging people by their best days. 
  • What the Silicon Valley term “fail forward” means in the service context. 
  • What you can do to detect a lack of alignment between your manager and crew. 

In this interactive and engaging session, you will surely have a lot of takeaways to bring back to your team. 



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International Franchise Association (IFA) 2020 Roundtables

By | Events
IFA Roundtables Header

Event: International Franchise Association (IFA)
Dates: February 8-11
Location: Orlando, FL

The International Franchise Association is the preeminent advocate of the global franchising community. We are pleased to be invited to host two roundtables at the annual convention.

Franchise Systems Operational Best Practices

Hosts: Jason Kealey, President, FranchiseBlast , David Hood, President, iFranchise Group
Date: Monday, February 10, 2020 from 3:00pm to 4:45pm
Location: Crystal Ballroom 2&3, IFA Conference

How to Engage Franchisees to Enhance System Performance

Host: Stefania Sigurdson Forbes, Sr. Marketing Director, FranchiseBlast
Date: Tuesday, February 11, 2020 from 8:00-9:45
Location: Crystal Ballroom GH, IFA Conference

Join us for these exciting roundtables so we can continue to learn together.



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Emerging Franchisor Roundtables: KPIs for New Franchise Systems

By | Events, Sample KPIs

Event: Emerging Franchisor Conference
Dates: November 19-21, 2019
Location: Nashville, TN

Being an emerging franchise is an opportunity to use the latest metrics to help you grow. At this roundtable, we will discuss:

  • What KPIs franchisors are using.
  • What types of KPIs foster growth.
  • How to get KPIs from existing systems (POS, Reviews etc.)

Join us at this unique session to learn how to grow effectively. Learn more about Emerging Franchisor Conference now.

MITCon Roundtables: Marketing Audits

By | Events
MITCon Marketing Scorecards

Event: MITCon
Dates: October 23-29, 2019
Location: Austin, Texas
Host: Dean Hatzitheodosiou, Sr. Director of Sales and Business Development

Franchisors are increasingly looking to Marketing Audits not only for brand consistency, but also to grow their franchises.

  • Why simply auditing signage is missing the mark.
  • How to audit franchise marketing campaigns to ensure seasonal consistency.
  • What is the “ultimate question” to help you grow your franchises.

Learn more about MITCon now.

Springboard Session: Early Phase of Brand Scalability: Actionable Insights

By | Events
Franchise Springboard

Event: Franchise Springboard
Dates: September 18-20
Location: Philadelphia, PA

Your brand has validated its model and begun selling franchises. It’s time to develop a strategy for building the necessary manpower, enhancing franchisee support systems and solidifying culture to support the coming growth. In this session, we will discuss the different stages of growth and related inflection points, focus areas and action plans to get to the next stage, identifying if and when capital is needed for sustaining new unit growth, and how to propagate your culture from corporate operations to the franchised units.

Moderator: Jason Kealey – President, FranchiseBlast
Panelists: Paul Steck – COO, Spread Bagelry; Bryon Stephens – Co-founder, Pivotal Growth Partners; Jeff Herr – President, St. Gregory Development Group; Ed Samane – CEO, Pro Martial Arts Franchise Corp; Mike Weinberger – COO, ONE Cannabis GroupLearn

Learn more about Franchise Springboard 2019.