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Global Franchise: KPIs in Franchising

By | KPI, News
Global Franchise Logo

We are pleased to be featured by Global Franchise Magazine to discuss KPIs in Franchising.

In today’s business environment, which is both highly competitive and data rich, KPIs (key performance indicators) in franchising are becoming a must-have to succeed worldwide. The management style connected with KPIs is especially important in franchising. You are working with entrepreneurs, not employees. An entrepreneur, worth their salt, will be motivated to succeed and will draw on the “I’ll do what it takes” mentality. This situation sets the stage perfectly for managing via KPIs.

Traditional management talks about “the carrot or the stick” as the two sides needed to lead effectively. In terms of the carrot, KPIs motivate, especially when they are displayed together with leaderboards. Having regional leaderboards in a global organization can be especially powerful.

Read more now…



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Databox: Top Marketing KPIs

By | News

We are pleased to be featured on the databox blog on 28 Advertising KPIs that Every Marketer Should be Tracking. These list the top Marketing KPIs, and are definitely worth a read. Sr. Marketing Director, Stefania Sigurdson Forbes says:

“If you’re only going to track one metric, I would recommend tracking cost per lead (CPL),” says Stefania Sigurdson Forbes of FranchiseBlast. “It is your North Star.” 

“Qualified leads are people who are looking for your product and are qualified to buy it; vendors contacting you or spam don’t count.”

“The disadvantage of this metric is that if you are not spending on media, it doesn’t work. It also reflects the media type that you are using, not just the quality of your site.”

To learn about how to track Marketing KPIs in your franchise, check out FranchiseBlast’s performance tools.

CFA: 5 Ways to Boost the Impact of your Franchise Field Audits

By | News

Canadian Franchise Association Logo

We were so pleased to be featured by the Canadian Franchise Association for our 5 Ways to Boost the Impact of your Franchise Field Audits. Here is an excerpt from the article.

When done the right way, field audits can foster franchisee development while highlighting needed business improvement areas

A franchise audit can sometimes seem like a hostile action. Franchisees might ask of field audits, “Why is head office policing the way I do business? Are they looking to find something wrong with my methods?” These are natural questions to ask – especially with the stress of running a business looming over a franchisee’s head. This mentality creates the picture of a franchisor being a cop, rather than coach, and represents the old way of performing audits. But field audits are far from hostile – in fact, they exist to empower franchisees and foster best practices within individual franchise units…

Read the full article here… 

 

 

IFA: 8 Tech Tips To Keep Your Franchise Hip

By | News, Thought Leadership

international franchise associationOriginally published in Franchise.org, FranchiseBlast recently shared with the community about 8 Tech Tips to Keep Your Franchise Hip.

The pace of change in the franchise space is picking up quickly. While experienced franchisors may dismiss these as passing fads they do so at their own risk as new entrants seize the market opportunity. Here are some keys to taking a forward-thinking view:

Pay Attention – New developments in tech are cropping up all the time. Keeping your staff aware and trained in the benefits of technology will help you adapt quickly.

“Keeping your staff aware and trained in the benefits of technology will help you adapt quickly.”

Embrace Technology – If you’re still not fully engaged with technology, you’re not getting the most out of your staff, or your franchisees.

Challenge Norms – Following trends doesn’t mean following the crowd. Don’t be scared to put your own twist on things. Remember, what works for one franchisor, might not work for you.

Read full article here… 

Global Franchise: 5 Minutes With Jason Kealey

By | Meet the Team, News

Global Franchise Header

We are so pleased to be featured in this month’s edition of Global Franchise. The article featured 5 Minutes with Jason Kealey. In the article, Jason discusses what he likes about franchising, his biggest challenges and how he unwinds. Here is an excerpt:

What affords you most satisfaction about your work?

I am passionate about making franchise operations the best that they can be. I think this is the best model in the world and there’s so much potential. I also love the people in franchising – this is a space that is all about relationships, and I am happy to have so many long-time friends in the community.

What aspect of your work offers the greatest challenges?

I think the most challenging portion of our work is that improving unit-level economics is such a diverse and multi-faceted challenge. There are endless paths our software could pursue and determining the most impactful paths we should address is a great challenge.

Read the whole article here.

Recipe (Formerly CARA Operations) Locks in Restaurant Leadership with Technology

By | News, Press Release, Restaurants

For Immediate Release: BusinessWire

Quality is king in 2018 and Recipe Unlimited (formerly CARA Operations) continues to make meaningful investments in technology to strengthen its top spot in the Canadian marketplace. While Recipe’s brands such as Swiss Chalet and Harvey’s are leading the Canadian restaurant scene, to maintain that competitive edge technology is key.

FranchiseBlast’s Brand Consistency solution was selected by Recipe to help them reinforce their #1 position as Canada’s largest full-service restaurant company. Recipe both franchises and operates restaurant brands including Harvey’s, Swiss Chalet, Kelsey’s, East Side Mario’s, Montana’s, Milestones, Prime Pubs, Casey’s, Bier Markt, and Landing restaurants.

The Gatineau-based technology firm helps franchisors create consistent operations on their audits, where a coach runs a high-tech checklist of compliance items such as food safety, quality, service and more. It offers immediate, actionable insights for both franchisors and franchisees, and even creates leaderboards so brands can celebrate their operational superstars.

“I see a quiet but meaningful revolution taking place in the restaurant industry.” says Jason Kealey, President of FranchiseBlast. “Good is no longer sufficient. Operational excellence is key to winning and retaining today’s customer; even leading restaurant brands are looking for that competitive edge with brand consistency – that is what our software is all about.”

The versatility of FranchiseBlast’s solution has helped it find success in the restaurant industry. Working with Canada’s iconic restaurant brand aggregator strengthens their position globally.

“Franchising is undergoing a major transformation right now,” said Kealey. “Franchisors are focusing on unit-level economics, both top and bottom line, to help units grow.”

About FranchiseBlast

Since 2007 FranchiseBlast has helped franchises in their quest for operational excellence. Integrating best practices from some of the world’s best-known brands, FranchiseBlast combines elegant usability with turn-key quickstart programs. FranchiseBlast’s clients include brand aggregators such as Focus Brands and individual franchise brands such as Pita Pit and Tropical Smoothie Café among many others.

Contact:

Stefania Sigurdson Forbes
Sr. Marketing Director
FranchiseBlast
877-567-5282 x709
ssigurdsonforbes@franchiseblast.com

See BusinessWire Submission

Liberty Tax Services Inc. Makes a Greater Commitment to Brand Consistency

By | News, Press Release

FOR IMMEDIATE RELEASE – BUSINESSWIRE 

Liberty Tax Services Inc. Makes a Greater Commitment to Brand Consistency

VIRGINIA BEACH, Va. July 26th, 2018: In an ongoing commitment to its core mission, Liberty Tax is employing mobile-friendly technology giving KPI data needed at a glance for their 4,000 locations. Liberty Tax is dedicated to offering the flexibility of a personal tax consultant with the security of a large, established company – a mission furthered by this investment in technology.

Supported by FranchiseBlast’s Brand Consistency tools, Liberty Tax Services is enhancing its ability to track the metrics of success that each location relies on to thrive. FranchiseBlast, a Canadian technology firm, provides a comprehensive suite of tools for franchisors looking to streamline their field coaching processes. With this in their arsenal, the franchisor not only ensures operational compliance but also coaches franchisees to improve their performance.

“We pride ourselves on the total level of support that we offer our franchisees,” said Martha O’Gorman, Chief Marketing Officer at Liberty Tax. “Keeping a brand consistent across all locations is a big part of the value that we provide.”

The tools will not only help from a Marketing perspective; the operations team will also benefit.

“A franchise coach’s time is much better spent actually connecting with people, rather than punching in numbers and copy-pasting,” said Dean Hatzitheodosiou, Sr. Director of Sales of FranchiseBlast. “Our tools make these processes more efficient, so coaches can get back to doing what they do best.”

The software company traces its roots back to the food service industry, but it is more than that today – they offer solutions for a diverse array of industries including Financial, Home Care, Fitness and Education. A tailored version of FranchiseBlast’s Brand Consistency suite is expected to roll out to all Liberty Tax Services locations by the end of 2018.

About Liberty Tax, Inc.

Founded in 1997 by John T. Hewitt, Liberty Tax, Inc. (NASDAQ:TAX) is the parent company of Liberty Tax Service. During tax season 2017, Liberty Tax prepared over two million individual income tax returns in more than 4,000 US/Canadian offices and online. Liberty Tax’s online services are available through eSmart Tax, Liberty Online and DIY Tax. Liberty Tax also  supports local communities with fundraising endeavors and contributes as a national sponsor to many charitable causes. For a more in-depth look, visit Liberty Tax Service and interact with Liberty Tax on Twitter and Facebook.

About FranchiseBlast

Since 2007 FranchiseBlast has helped franchises in their quest for operational excellence. With 13,000 locations from over 90 brands, FranchiseBlast combines elegant usability with turn-key quickstart programs. FranchiseBlast’s clients include brand aggregators such as Focus Brands and individual franchise brands such as Tide Dry Cleaners, Pita Pit and Tropical Smoothie Café among many others.

Contact:

Stefania Sigurdson Forbes
Sr. Marketing Director, FranchiseBlast
877-567-5282 x709
ssigurdsonforbes@franchiseblast.com

See Businesswire Submission

FranchiseBlast Honored with a Prix MercadOr de l’Outaouais

By | Awards, News, Video

On June 7, Phone Loops, Allied Scientific Pro, FranchiseBlast, Ideal Protein and Jack’s Soda were each honored with a MercadOr award which recognizes business export achievements. Per Export Outaouais, “over the years the Mercador awards have come to be widely recognized as the entrepreneurial award in the province.”

Awards by Category

Phone Loops

award accepted by Jean-Philippe Brousseau
Nouvel exportateur [New Exporter]

Allied Scientific Pro

award accepted by Steeve Lavoie
Développement de marché [Market Development]

Franchise Blast

award accepted by Jason Kealey
Stratégie numérique à l’international [International Digital Strategy]

Idéal Protein

award accepted by Rui Perdigao
Leader à l’export [Export Leader]

Jack’s Soda

award accepted by Joël Beaupré and Mathieu Guillemette
Coup de coeur [Favorite]

You can view the award presentations and other clips from the evening of June 7 which took place at Zibi’s in Gatineau.



Request a Demo

Would you like to receive a demo of FranchiseBlast? We'd be happy to give you a personalized tour based on your needs.

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Interested in receiving franchise news and tips & tricks? Sign-up for our newsletter.

FranchiseBlast CFA 2016 Presentation

By | News

BeaverTailsWe hope to see you at the Canadian Franchise Association annual convention in Ottawa, Canada this month.  We’ll be exhibiting at booth 208 but we’re also giving a shared talk during the concurrent sessions.

FranchiseBlast and BeaverTails will be sharing lessons learned about continuous franchise performance improvement. After acquiring the franchise organization a few years back, the new BeaverTails executive team introduced sweeping changes throughout their franchise organization to gradually transform the iconic Canadian brand into a world-class franchise system.

Monday, April 18th, 2016.  3:30PM to 4:30PM.

LESSONS LEARNED: CONTINUOUS FRANCHISE PERFORMANCE IMPROVEMENT
PRESENTED BY: Jason Kealey, President, FranchiseBlast & Pino Di Ioia, CEO,BeaverTails Canada

If you’re not using data to inform your business decisions, chances are, you’re just grasping at straws. That’s why today’s most successful franchises create environments where it’s possible to make data-driven improvements to their systems on a continuous basis.

Learning Takeaways:

  • Improve franchisee compliance
  • Help franchisees increase profits
  • Encourage franchisee engagement