3 Franchise Coach Superheroes… and How to Overcome their Related Weaknesses

Franchise coach superheroes cannot fly without an airplane (and some can be found there very often), and they won’t be found wearing capes or spandex (other than on Halloween). But every franchise coach needs to have superpowers to help their franchisees and to drive performance. Here are 3 Franchise Coach Superpowers and how you can overcome their related weaknesses.

1. Captain Intuition

This coach is very intuitive, and has a natural sense about what the franchisees need. Almost always coming from a sales or service background, he has a high EQ, and is typically very popular among franchisees.

Related Weakness: Captain Intuition may be so good spontaneously or “on the spot”, that he may lack discipline in the planning department. Providing this coach with planning tools with intuitive workflows is a must.

2. Cat-Tastrophe

This super-hero is the lady to go to when a franchisee is in trouble. She is always cool under pressure, and knows exactly what to say to have her franchisees go from chaos to confidence. Highly resourceful, this coach uses all tools at her disposal to get franchisees where they need to go , whether it be head office resources… and beyond.

Related Weakness: The “dark side” of resourcefulness is a coach who may struggle to follow procedures. Arming her with powerful audit tools can ensure she stays consistent with the brand.

3. Doctor Do-Right

This coach is the “go to” person when it comes to procedure and important details on legislative concerns such as food safety or compliance with other state or provincial standards. His secret weapon is his electronic checklist, and he has a sharp eye for detail – solving problems before they start.

Related Weakness: Rule-following, when taken to its extreme becomes rigidity. This coach may be challenged to “think outside the box”. Getting this coach inspired by best practices of others, or better yet, baking them into project management tools can be a great way to help.

The Coach Dream Team

Do you recognize any of these heroes? The good news about working as a team, is that everyone can balance out each others strengths, and related weaknesses.



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