5 Franchisee Coaching Tips for the Busy Holiday Season

The holiday season is upon us and it is a fantastic time for family get-togethers and celebrating traditions closest to our hearts. Surprisingly, holidays can be a good time for franchisee coaching as well. It is a way for you to connect and engage the franchisees that you work with.

It is well known that social connections at work promote all kinds of positive things including:

  • Increased happiness
  • Less stress
  • Increased engagement and loyalty
  • Healthier life

Social connections and relationships with franchisees create even more of what they need to succeed, including motivation and adherence to the system.

1. Celebrate Accomplishments

The end of the year is a time of reflection. If you have a franchisee who has made a major accomplishment, why not recognize it? “Celebrating” can be a strong word for it, because recognizing accomplishments can be as simple as picking up the phone and saying “I just realized that you had your best year ever, congratulations.” Then, when the person is at the friend and family get-togethers, they will bring that feeling with them or maybe let the people around them know how good their business is going! You can also hand-write it in a card, or bring up an accomplishment on a group call.

2. Inspire Positivity

The holidays can be that breath of fresh air during a difficult period as a franchisor. This is an opportunity to turn that situation around. Model positivity in your demeanor and communications for the holiday, and the warm fires of holiday kindness could melt the coldest of hearts.

3. Cultivate Connections

Holiday get-togethers are a great way to create community. Although many franchise organizations are remote, you can encourage franchisees in the same region to meet, then share pictures with everyone else. You can also meet locally with the folks in your backyard.

4. Encourage Giving Thoughtfully

Secret Santas are an office tradition. Did you know that there is now the capability to do remote Secret Santas as well? Applications like Elfster can simplify exchanges like this, making it easy to manage, and create surprising connections. Having group goals to raise money for charity, with a matching promise from the head office for every dollar that the franchisees raise can also be a way to give thoughtfully.

5. Utilize a Wellness Challenge

Franchisors across the spectrum are embracing wellness challenges to bring people together. Typically done around the New Year, this can be a creative and motivating undertaking. This is not just something that your franchisees can be a part of, but staff and crew can be in it too. There are many ways to do wellness challenges, but here are a few examples:

  • Do a “step” contest where participants wear pedometers for a set amount of time.
  • Have a “menu” of activities that people can do to qualify, getting “points” for each one. For example, an activity can be walking up three flights of stairs, going to the gym, or having a salad for lunch.
  • Encourage walking clubs for sedentary workers. Have a “team prize” for the most dedicated group, such as gift certificates to their neighborhood athletic store.

Last Word

The holidays are full of rituals that differ by both family and tradition. But, the thing that all of them have in common is bringing people together. Creating these holiday initiatives with your franchisees can become holiday traditions before you know it!


Request a Demo

Would you like to receive a demo of FranchiseBlast? We'd be happy to give you a personalized tour based on your needs.

Sign-up for our newsletter

Interested in receiving franchise news and tips & tricks? Sign-up for our newsletter.