Franchise Business Plans: Be Proactive, Not Reactive.

Planning is important in any business, but in a franchising model, where franchisee motivation is key to success, it is even more valuable. Whether on their own or with their coach, using the FranchiseBlast Business Planning tool, the franchisee can stay focused on the things that matter most to both them individually and the system as a whole. This harnesses the power of entrepreneurship in a positive way for everyone creating a win-win scenario for franchisor and franchisee alike.

  • Implement shared best practices: Have you ever wished you could share the success of your best franchisee across the system? Consistent business plans help.
  • Understand gaps in progress: A gap in progress is not about pointing fingers, it is about finding the root of the issue and solving the related problem.
  • Keep goals top of mind: Goals are not a “set it and forget it” scenario. Instead, goals are updated and reviewed on a regular basis during the Check-In process. 

Business Plans: Focus on what matters

Work on the business, not in the business.


  • Defines your target
  • Inspirational
  • Qualitative direction
  • Goals: What you aspire to achieve with the plan
  • Example: Delight Our Customers

Key Results

  • Metric measuring success
  • Quantitative & specific
  • Often found in Scorecards
  • Outcome: you can’t guarantee success
  • Example: Net Promoter Score >= 70


  • Activities to perform
  • Believed impactful
  • Related to Tasks/Projects
  • Outputs: You control if they are completed
  • Example: Send gifts to most loyal customers
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Franchise Business Plans are impactful for two main reasons. First, the plan is collaboratively defined with the franchisee and their buy-in is critical for success. Second, regularly returning to the plan keeps what is important top of mind, rather than focusing only on what’s urgent.

Recommended reading: Ultimate Guide to Franchise Business Plans E-Book

“We are excited about the capability of a centralized business planning tool so far. This will help us navigate the crisis, deepen our owner’s financial understanding, and relaunch stronger than ever.”
David Blue – Co-Founder of Blue Moon Estate Sales


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