Self-Assessments: Continuous Improvement at your Fingertips.
Franchises typically have their franchise business coaches visit franchisees on a quarterly basis to assess the franchisee’s situation and coach them to improve. They typically use our franchisee field audits app for this purpose. However, what do you do in-between visits? Or what do you do if your franchise’s unit-level economics only let you visit once a year or once every two years like many mobile service franchises? Franchisee self-assessments!
Some forward-thinking franchises are using self-assessments to help their franchisees continuously improve, but you too can start leveraging the power of self-assessments without having to devise a full-blown continuous improvement campaign.
You most likely already have a questionnaire used by your field support staff. Why not give franchisees the power to perform ad-hoc audits on themselves at any time? That way, they can keep a pulse on how they are performing and be properly prepared for the next visit. We have heard countless times from franchisees that it’s almost impossible to always pass external evaluations (especially food safety audits in restaurants) if you don’t hold yourself to higher standards in-between visits. Franchisees are thankful when the franchisor supplies them with the tools they need to continuously improve.
Additionally, for franchises who cannot visit their locations as frequently, self-assessments are practically the only tool at their disposal to ensure brand consistency and compliance. Franchisees can submit pictures of their location, vehicle, or other items that are relevant to the brand.
